Zuko is a dedicated form analytics & optimization platform that helps teams understand when, where, and why users drop off or struggle on forms and checkouts.
The Convert + Zuko integration enables you to tag form sessions in Zuko with Convert experiment names and variation identifiers. Once active, Zuko lets you filter and compare form behavior (drop-off, field-level metrics, error rates) across variants.
So instead of seeing only which variation “won,” you can dig into why one variant performed better (or worse)—seeing how users moved through the form, which fields caused friction, and more.
Key Capabilities
Benefits
Zuko is the world’s most advanced form optimization platform. Get more customers completing your forms and checkouts by using Zuko data to identify and fix your UX issues.
Problem: Variant A wins, but you want to know whether it causes more tension at certain form fields (e.g. more corrections, errors, blank returns). Solution: Use Zuko to compare metrics like correction counts, error rates, and time spent per field across variants. Outcome: You can detect hidden UX problems in “winning” variants and refine them further before full rollout.
Problem: One variant attracts more abandonment at mid-form, but standard metrics don’t explain where or why. Solution: Filter dropout sessions by variation in Zuko and replay them to see exactly where users dropped, which fields they revisited, or if errors were triggered. Outcome: You can pinpoint variant-specific abandonment points and fix them to improve overall conversion.