The Convert + WooCommerce integration enables you to run A/B, multivariate, or personalization tests directly on WooCommerce-powered WordPress stores. With proper instrumentation, variations are tracked, and you can pass order revenue data back into Convert so that performance is measured in real business outcomes.
After installing Convert’s tracking script on your site and configuring the revenue integration, the system inserts the necessary tracking code and hooks into WooCommerce’s “order received” (thank you) page to push revenue values for conversion goals.
This means your optimization team can make decisions not just on click metrics, but by variant-level ROI, without heavy custom engineering.
Key Capabilities
Benefits
WooCommerce is a flexible, open-source commerce solution built on WordPress. It empowers small and medium businesses to sell online by building exactly the store they want.
Problem: You redesign a product page (layout, CTA, images) but you’re unsure if it improves sales. Solution: Run variants via Convert + WooCommerce, capturing revenue per variation. Outcome: You select the variant that actually boosts order value or conversion before rolling out wide.
Problem: You suspect a checkout step is leaking revenue, but don’t know which change will help. Solution: Run A/B / multivariate tests of the cart or checkout steps, and have revenue tracked per variant. Outcome: You identify which version drives more completed purchases.
Problem: You believe adding banners, upsells or dynamic offers will boost AOV, but you’re unsure which variant works best. Solution: Use Convert to deliver variants across pages and measure resulting revenue changes. Outcome: You pick the offer layout or message that maximizes sales.
Problem: You’re launching a new theme or reworking layout and want to test it against the existing version. Solution: Run side-by-side variants under the new vs old design, tracking revenue. Outcome: You deploy only if the new design proves better, reducing redesign risk.
Problem: You want to test different upsell or bump offers (copy, price, placement) at checkout. Solution: A/B test these offers using Convert + revenue tracking via WooCommerce. Outcome: You identify which upsell version lifts average order value without reducing conversion.