Wix

Problem: A Wix ecommerce brand sees heavy traffic to the cart page but a high drop-off at checkout. The marketer can’t easily test layout or copy changes without developer help. Solution: They install Convert’s tracking code via Wix Tracking & Analytics and set up A/B tests on the cart and checkout pages from the Convert dashboard—no code edits in Wix. Variants test trust badges, form length, and button copy. Outcome: The winning variant reduces friction and increases completed orders. The team attributes uplift using Convert’s goal tracking and rolls out the best experience across the Wix store, improving revenue per visitor.

Problem: A B2B company runs paid campaigns to Wix-built landing pages, but form submissions are low and they lack a structured way to test headlines, layouts, or CTAs. Solution: With Convert installed sitewide through Wix’s Advanced Settings, the marketer runs A/B tests on specific landing page URLs. They experiment with different hero sections, social proof, and form placements entirely from Convert. Outcome: Lead conversion rates climb as the best-performing variants are identified and deployed. The company scales winning patterns to new Wix landing pages, improving ROAS and lowering cost per lead.

Problem: A growing brand wants to redesign its Wix homepage but fears hurting current performance by switching all traffic to the new design at once. Solution: They create a cloned homepage in Wix with the new design and use Convert’s split URL testing to send a portion of traffic to the new URL. All configuration and reporting happen in Convert, while Wix hosts both versions. Outcome: The team validates that the new homepage outperforms the original on key goals like clicks to product pages and signups. Confident in the data, they roll out the redesign to 100% of visitors without risking revenue.

Problem: A content-heavy Wix site serves the same homepage to all visitors, missing opportunities to guide returning users to deeper content or offers tailored to their behavior. Solution: After adding the Convert code to all pages, the marketer sets up audience-based personalizations in Convert. New visitors see educational content and primary CTAs, while returning visitors see shortcuts to advanced resources or member offers. Outcome: Engagement metrics improve as each audience gets more relevant experiences. Time on site, pages per session, and key conversions increase, helping the team prove the value of personalization without touching Wix templates.

Problem: Analytics show that mobile visitors on a Wix site bounce more and convert less than desktop users, but the team lacks resources to code and test mobile-specific changes. Solution: Using Convert’s targeting, they run mobile-only A/B tests on navigation labels, button sizes, and simplified content blocks. The tracking code, installed once in Wix, ensures consistent measurement across all mobile pages. Outcome: Mobile conversion rates rise as the most usable layouts are identified. The business captures more value from mobile traffic and uses the learnings to guide future Wix design decisions.

Problem: A subscription business using Wix struggles to understand which pricing presentation and offer messaging drive more signups, relying on guesswork and infrequent redesigns. Solution: They configure Convert to track signups as goals and run A/B tests on the pricing page: different plan highlights, discount framing, and guarantee messaging. All experiments are managed in Convert while Wix hosts the content. Outcome: Data-backed insights reveal the most persuasive pricing layout and copy. The business increases subscription conversions and gains a repeatable experimentation process for future offer changes.