The Convert + Webflow integration is built to make experimentation on Webflow sites simple and fast. With a one-time script install in your Webflow project settings, teams can start running A/B tests without heavy development work.
Once the Convert tracking script is added to your Webflow project, you can create, launch, and manage experiments directly from the Convert dashboard. Traffic splitting and variant delivery are handled automatically.
Convert syncs your Webflow page names to make targeting specific pages or categories straightforward. Performance reporting lives in Convert, so you can clearly see which variants win and use that data to guide UX and conversion decisions.
This integration is ideal for marketers, designers, CRO specialists, and agencies who want a continuous testing engine on Webflow with a true no-code/low-code workflow after initial setup.
Key capabilities
- Simple, copy-paste installation of the Convert tracking script in Webflow project-level custom code
- Run A/B tests on any page or group of pages within your Webflow project from the Convert dashboard
- Automatic traffic splitting and variant delivery managed by Convert
- Webflow page names synced into Convert for easy page and category targeting
- Centralized performance monitoring and reporting for all experiments in Convert
- No-code/low-code experiment workflow after one-time setup, with no ongoing edits needed in Webflow
Benefits
- Launch A/B tests on Webflow sites quickly without waiting on developer resources
- Run unlimited experiments from a single script installation to increase CRO velocity
- Use clear, in-dashboard reporting to identify winning variants and justify UX changes
- Target experiments precisely to specific pages or categories for more relevant insights
- Empower marketers, designers, and agencies to manage experimentation independently
- Support agile, continuous optimization across one or multiple Webflow properties