Udemy

As part of this partnership, Convert users receive one free access to The Complete Conversion Rate Optimization Course by Ruben De Boer on Udemy — a comprehensive, end-to-end guide to building and scaling a successful CRO program.

The course covers every step of the optimization process: from research and hypothesis generation to A/B test setup, analysis, and continuous improvement. Learners gain both practical and psychological insights into user behavior, helping them identify conversion blockers, prioritize high-impact ideas, and run more reliable experiments.

Paired with Convert, this course enables teams to turn CRO theory into practice — learning how to design, run, and analyze experiments, then applying those skills directly inside Convert’s experimentation platform.

Who It’s For:

• Marketers and CRO practitioners
• Growth and optimization teams
• Product teams focused on conversion performance
• Agencies building CRO capabilities for clients

Differentiation:

While Convert powers experimentation execution, this partnership ensures users master the entire CRO discipline — from research and psychology to analysis and continuous improvement. Together, Udemy and Convert help teams build sustainable, high-performing optimization programs.

Key Capabilities:

• Free Course Access: One complimentary enrollment to The Complete Conversion Rate Optimization Course on Udemy.
• End-to-End CRO Framework: Covers the full optimization lifecycle, not just testing execution.
• Research-Driven Optimization: Learn how to conduct proper research based on data, users, psychology, and scientific thinking.
• A/B Testing Mastery: Set up, track, and analyze experiments for reliable, valid results.
• Insight Prioritization: Learn how to generate, evaluate, and prioritize ideas that increase the likelihood of winning tests.

Benefits for Marketers & CRO Teams:

• More A/B Test Winners: Improve test success rates by mastering research, prioritization, and analysis.
• Stronger Experiment Confidence: Obtain reliable data and draw correct conclusions from experiments.
• Deeper User Understanding: Learn psychological drivers behind visitor behavior and decision-making.
• Continuous Optimization: Build a repeatable CRO process that compounds results over time.
• Faster Skill Development: Gain practical CRO expertise without starting from scratch.

Udemy is a global online learning marketplace offering thousands of courses taught by expert instructors. Covering topics from technology and business to marketing and data, Udemy helps professionals build skills and advance their careers through practical, on-demand learning.