Typeform

Problem: Marketing is A/B testing headlines and layouts on lead gen pages, but success is still measured by clicks to the form, not actual Typeform submissions, making it unclear which variation truly drives qualified leads. Solution: Embed Typeform on the landing page and use the Convert + Typeform integration to fire a Convert goal only when the form is successfully submitted, tying each submission back to the active experiment variation. Outcome: Teams see which page experiences generate more completed forms, not just clicks. They prioritize winning variants that increase real lead volume, improving cost per lead and ROI from paid and organic traffic.

Problem: Product teams use Typeform as a lightweight onboarding or activation flow, but they can’t easily connect completion rates to specific UI or copy experiments on the onboarding page. Solution: Install the Typeform submit listener via Convert’s Global Project JS or specific Deploy Experiences, and map each onboarding Typeform completion to a dedicated Convert goal tied to the experiment. Outcome: Teams identify which onboarding variants drive higher completion and activation, reduce drop-off, and systematically refine onboarding flows to accelerate time-to-value and increase product adoption.

Problem: Pricing and demo pages embed Typeform for contact or demo requests, but experiments on layout, trust signals, and CTAs are judged by page engagement metrics instead of actual request submissions. Solution: Use the integration to trigger a Convert conversion only when the pricing or demo Typeform is submitted, assigning a unique goal ID for each form to distinguish between different intent signals. Outcome: CRO teams learn which pricing page experiences generate more demo or contact requests and can confidently roll out designs that increase sales pipeline and improve funnel efficiency.

Problem: Growth and research teams run Typeform surveys on-site but struggle to understand how different incentives, intros, or question strategies affect completion rates across variations. Solution: Configure Convert experiments that vary messaging or incentive framing around the embedded Typeform and track completed surveys as a primary Convert goal via the JavaScript submit listener. Outcome: Teams discover which approaches maximize full survey completions, enabling richer customer insights while minimizing bias and survey fatigue, and can standardize best-performing patterns across research efforts.

Problem: Marketers use Typeform to qualify leads with a few questions, but can’t see how different pre-form content, personalization, or targeting rules impact the number of qualified submissions. Solution: Run Convert experiments that personalize copy, social proof, or offer framing around the embedded Typeform and track only completed, qualified submissions as a custom Convert goal via the integration. Outcome: Teams optimize for quality, not just volume, identifying experiences that attract more high-intent, sales-ready leads and improving downstream conversion rates and sales efficiency.

Problem: Product marketing launches pages to gauge interest in new features using Typeform waitlist or beta signup forms, but lacks a clean way to attribute signups to specific page concepts or narratives. Solution: Place the Typeform on concept pages and use the Convert + Typeform integration to fire distinct Convert goals on submission, aligned to each experiment testing different messaging or positioning. Outcome: Teams quickly see which narratives and value props drive more beta or waitlist signups, de-risking launches and informing roadmap and messaging decisions with real user intent data.