Triblio now Foundry

Problem: B2B teams drive traffic from ABM campaigns to generic landing pages, treating high-intent accounts the same as casual visitors, which leads to missed pipeline opportunities and low conversion from key accounts. Solution: Use Triblio’s intent scores and buying stage inside Convert to target an experience only to high-intent accounts. Show stronger CTAs, fast-track demo offers, or pricing prompts when Triblio flags an account as late-stage. Outcome: High-intent visitors see a more urgent, relevant offer, increasing demo requests and sales conversations from target accounts while keeping the default, lower-friction experience for early-stage visitors.

Problem: Homepage messaging is broad and generic, failing to resonate with visitors from priority industries like SaaS, Financial Services, or Manufacturing, which weakens ABM campaign performance and on-site engagement. Solution: Leverage Triblio’s firmographic data in Convert to build audiences by industry and run A/B tests on industry-specific hero copy, value props, and logos. Serve tailored homepage variants when Triblio identifies a visitor’s industry. Outcome: Visitors see messaging, use cases, and proof points that match their vertical, improving time on site, engagement with key sections, and ultimately conversion from ABM-targeted industries.

Problem: Strategic target accounts receive personalized outreach via ads and SDRs, but land on a one-size-fits-all website, creating a disconnect between ABM messaging and on-site experience that reduces deal momentum. Solution: Create Convert audiences that key off Triblio’s company name or account list flags. Show bespoke landing experiences, tailored offers, or dedicated content hubs only when visitors from named accounts arrive. Outcome: Named accounts experience a fully aligned journey from ad to site, increasing perceived relevance, accelerating stakeholder buy-in, and improving opportunity creation and win rates for top-tier targets.

Problem: Content recommendations are static, pushing the same ebooks and case studies to everyone, regardless of whether they’re in early research or close to purchase, which slows progression through the funnel. Solution: Use Triblio’s buying state in Convert to run experiments on stage-specific experiences. For early-stage accounts, highlight educational content; for mid/late-stage, emphasize ROI tools, implementation guides, and customer proof. Outcome: Accounts see content that matches where they are in the journey, increasing content consumption, lead qualification quality, and progression from MQL to SQL and opportunity stages.

Problem: Global visitors see the same offers, currencies, and compliance messages, causing friction for certain regions and lowering conversion for ABM campaigns targeting specific geographies or regulatory environments. Solution: Combine Triblio’s region and country data with Convert audiences to test localized pricing displays, region-specific CTAs, and compliance or data residency messaging for EMEA, APAC, or North America segments. Outcome: Regional visitors experience more relevant, trustworthy pages that address local concerns, improving engagement, form completion rates, and pipeline from geo-targeted ABM programs.

Problem: Experiment results are averaged across all visitors, hiding how different industries or intent levels respond to changes, making it hard to prioritize ABM tactics and justify personalization investment. Solution: Use Triblio-based audiences as Segments in Convert to slice test results by industry, company size, or intent score. Analyze how each segment performs under different variants without extra implementation. Outcome: Teams uncover which experiences work best for specific account types, enabling smarter ABM playbooks, better allocation of personalization resources, and more confident optimization decisions.