The Convert + Shopify integration is built to make experimentation on Shopify stores seamless and reliable. With our custom Shopify app, merchants can install Convert in minutes, avoiding manual script placement. It automatically injects the necessary testing script into your store and handles event tracking via secure APIs.
This integration supports Online Store 2.0 themes, making it compatible with modern Shopify frameworks (though legacy themes may have limitations).
Beyond basic A/B testing, the integration allows custom revenue and conversion event tracking by wiring Shopify’s built-in purchase/add-to-cart events into Convert.
And for more advanced storefronts (Hydrogen, custom checkouts, cross-domain setups), Convert supports integration approaches to ensure tracking and testing still work.
Key Capabilities
Benefits
Shopify is the leading global commerce company that provides essential internet infrastructure for commerce, offering trusted tools to start, scale, market, and run a retail business of any size.
Problem: You want to test different layouts or CTAs on product pages, but fear breaking functionality or losing tracking. Solution: Use Convert + Shopify integration to run the variants with event tracking already wired in. Outcome: You see which layout drives more conversions or revenue without worrying about missing data.
Problem: You suspect checkout steps are leaking revenue, but you’re unsure which element to tweak. Solution: Run tests on cart or checkout flows and let revenue mapping show variant-level performance. Outcome: You pinpoint the best improvements and boost average order value or conversion.
Problem: You want to test banners, sort orders, or secondary CTAs on collection pages to improve engagement. Solution: Use Convert tests scoped to collection pages while tracking purchases and engagement metrics. Outcome: You learn which variant causes more click-throughs and ultimately more sales.
Problem: You think a site-wide message (e.g. free shipping banner) will drive more sales, but don’t know which version. Solution: Deploy different header/banner variations site-wide using Convert; since tracking is automatic, revenue difference is captured. Outcome: You ship the winning messaging confidently—knowing that variant drove more conversions.
Problem: You moved your store to a headless setup (Hydrogen or custom front-end) and want to continue A/B testing. Solution: Use Convert’s advanced integration with Shopify’s storefront / cross-domain support. Outcome: You maintain experimentation capabilities even after migrating to modern architectures.