Directory/Shift4Shop (Formerly 3dcart)
Shift4Shop (Formerly 3dcart)

Shift4Shop (Formerly 3dcart)

Partner
Integration
  • Technology Partner - Integration
Categories
  • eCommerce
  • Site builders
Type of Integration
  • 1st party

Run targeted A/B tests and track ecommerce revenue on your 3dcart site with Convert + 3dcart

The Convert + 3dcart (now Shif4Shop)integration is built to make experimentation and personalization on 3dcart stores fast, precise, and low-friction. Marketers can launch tests across their entire site from Convert without relying heavily on developers.

By surfacing rich product, category, cart, and customer data from 3dcart, the integration enables highly targeted experiments and personalized experiences. You can focus tests on specific SKUs, categories, or logged-in users for more relevant optimization.

Revenue and conversion goals are tracked in a way that clearly connects experiments to business impact. With Google Analytics ecommerce revenue tracking wired in, you get a unified view of performance across both platforms.

Installation is straightforward via 3dcart’s header and footer settings, and once live, Convert provides robust reporting on visitors, conversions, and variation performance.

Key capabilities

  • Run sitewide A/B tests and personalization campaigns from the Convert admin without ongoing code changes.
  • Target experiments by product attributes like SKU, name, price, manufacturer, and items in cart.
  • Target category pages using category name and ID for contextual category-level testing.
  • Surface key ecommerce data (product, category, customer ID) as JavaScript variables for advanced segmentation.
  • Integrate with Google Analytics Ecommerce Revenue Tracking to measure revenue, orders, and ROI from tests.
  • Configure Convert script deployment and revenue tracking directly within the 3dcart admin.

Benefits

  • Launch and iterate on experiments quickly without waiting on developer resources.
  • Use real product, category, cart, and customer data to create highly relevant tests and personalizations.
  • Optimize for the metrics that matter most, including conversion rate, revenue per visitor, and order items.
  • Get a clear, unified view of experiment ROI by combining Convert data with Google Analytics ecommerce reports.
  • Build granular audience segments with page tags and custom attributes to support sophisticated testing strategies.
  • Maintain a stable tech stack with a script that’s compatible with all 3dcart installations and existing site scripts.

Convert and Shift4Shop (Formerly 3dcart)

3dcart (now known as Shift4Shop) is an ecommerce platform that provides merchants with everything they need to build, manage, and grow an online store. It offers product and category management, shopping cart functionality, and tools for handling customers, orders, and payments.

Together, Convert and 3dcart enable merchants to turn their ecommerce data into a powerful optimization engine. By connecting 3dcart’s product, category, cart, and customer information with Convert’s experimentation and reporting, teams can run targeted A/B tests and personalizations, track revenue impact, and make clearer, data-driven decisions about how to grow their online business.

Use Cases

Boost Add‑to‑Cart Rates on Key Product Pages

Problem: High-traffic product pages on your 3dcart store get views but few add‑to‑carts. Updating layouts, CTAs, or trust elements requires dev time, so experiments are slow and based on guesswork. Solution: Use Convert on 3dcart product pages to A/B test elements like CTA copy, image order, badges, and guarantees. Target by SKU, price range, or manufacturer using automatically surfaced product data. Outcome: Increase add‑to‑cart and product page conversion rates while clearly seeing which variation drives more revenue per visitor. Iterate quickly without code changes and scale winning patterns to similar SKUs.

Optimize Category Pages for Higher Click‑Through

Problem: Category and collection pages attract a lot of traffic, but few visitors click into product detail pages or use filters effectively, limiting overall store revenue. Solution: Leverage 3dcart’s category name and ID in Convert to run tests on grid layouts, sorting defaults, filter visibility, and promotional banners only on specific categories or brands. Outcome: Lift product click‑through and engagement on your most important categories. See which layouts and messages increase revenue per visitor and apply them across similar categories with confidence.

Personalize Offers by Cart Value and Items

Problem: You show the same promotions to all shoppers, regardless of how much they have in their cart or what they’re buying, missing chances to increase average order value. Solution: Use 3dcart cart data (items in cart, product attributes) in Convert to target experiences: free shipping banners above certain cart values, bundle suggestions, or tiered discounts for specific SKUs. Outcome: Increase AOV and order items by tailoring incentives to real-time cart behavior. Track uplift in revenue per visitor and quickly roll out the highest-performing cart-based offers storewide.

Run Logged‑In Customer Personalization at Scale

Problem: Returning and logged‑in customers see the same generic experience as new visitors, despite having known purchase histories and preferences in 3dcart. Solution: Use 3dcart’s customer ID (username) and custom attributes surfaced as JavaScript variables in Convert to build segments for returning buyers, VIPs, or specific interest groups and personalize content. Outcome: Improve repeat purchase rate and loyalty by showing more relevant products, messages, and promotions to high‑value segments. Measure impact on conversion rate and lifetime value through GA revenue tracking.

Prove ROI of Store Redesigns with Revenue Tracking

Problem: Major design or template changes on your 3dcart store are risky. Without controlled testing and revenue tracking, it’s unclear if a redesign actually helps or hurts performance. Solution: Deploy redesigns as A/B tests in Convert across your 3dcart site, using page tags for consistent targeting. Connect Google Analytics ecommerce tracking to declare winners based on revenue, not just clicks. Outcome: Reduce redesign risk and ship only changes that increase revenue per visitor and order items. Build an internal culture of evidence-based improvements instead of subjective design decisions.

Launch High‑Velocity Campaign Tests Without Developers

Problem: Marketing campaigns, seasonal promos, and new messaging ideas are delayed because every change to your 3dcart store requires developer involvement and QA cycles. Solution: Install the Convert script once via 3dcart’s header/footer and let marketers create and launch experiments or temporary campaign experiences directly from Convert, without touching store code. Outcome: Increase testing velocity and respond faster to market opportunities. Quickly identify winning campaign messages and creatives, and attribute their impact using unified conversion and revenue reporting.

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