The Convert + 3dcart (now Shif4Shop)integration is built to make experimentation and personalization on 3dcart stores fast, precise, and low-friction. Marketers can launch tests across their entire site from Convert without relying heavily on developers.
By surfacing rich product, category, cart, and customer data from 3dcart, the integration enables highly targeted experiments and personalized experiences. You can focus tests on specific SKUs, categories, or logged-in users for more relevant optimization.
Revenue and conversion goals are tracked in a way that clearly connects experiments to business impact. With Google Analytics ecommerce revenue tracking wired in, you get a unified view of performance across both platforms.
Installation is straightforward via 3dcart’s header and footer settings, and once live, Convert provides robust reporting on visitors, conversions, and variation performance.
Key capabilities
- Run sitewide A/B tests and personalization campaigns from the Convert admin without ongoing code changes.
- Target experiments by product attributes like SKU, name, price, manufacturer, and items in cart.
- Target category pages using category name and ID for contextual category-level testing.
- Surface key ecommerce data (product, category, customer ID) as JavaScript variables for advanced segmentation.
- Integrate with Google Analytics Ecommerce Revenue Tracking to measure revenue, orders, and ROI from tests.
- Configure Convert script deployment and revenue tracking directly within the 3dcart admin.
Benefits
- Launch and iterate on experiments quickly without waiting on developer resources.
- Use real product, category, cart, and customer data to create highly relevant tests and personalizations.
- Optimize for the metrics that matter most, including conversion rate, revenue per visitor, and order items.
- Get a clear, unified view of experiment ROI by combining Convert data with Google Analytics ecommerce reports.
- Build granular audience segments with page tags and custom attributes to support sophisticated testing strategies.
- Maintain a stable tech stack with a script that’s compatible with all 3dcart installations and existing site scripts.