RWS Tridion (Formerly SDL Tridion)

Problem: Marketing wants to test new headlines and layouts on SDL (Tridion) pages, but the CMS workflow requires creating duplicate pages and complex approvals for every variation. Solution: Convert overlays A/B tests directly on existing SDL (Tridion) pages via a simple snippet. Variations are created and managed in Convert’s visual editor, leaving the underlying SDL structure and content untouched. Outcome: Teams launch more experiments in less time, increase test velocity, and get statistically sound winners without bloating SDL with cloned pages or disrupting content governance.

Problem: Enterprise teams managing global SDL (Tridion) sites struggle to understand which combination of hero, CTA, and messaging drives performance on high‑traffic landing pages. Solution: Convert’s MVT engine runs multivariate tests on SDL pages, mixing and matching multiple on-page elements without creating separate templates. All variants are deployed centrally from Convert. Outcome: Marketers identify the highest‑performing element combinations, lift conversion rates on key SDL landing pages, and build a reusable playbook for future page designs.

Problem: Different customer segments (industries, regions, lifecycle stages) hit the same SDL (Tridion) page, but SDL alone makes it hard to tailor experiences without fragmenting templates. Solution: Convert uses advanced segmentation to target experiments to defined audiences on the same SDL page—serving tailored messaging, offers, or CTAs based on attributes and behavior. Outcome: Visitors see more relevant content without multiplying SDL templates, driving higher engagement and conversions while keeping content operations streamlined and compliant.

Problem: Many leads from SDL (Tridion) pages convert later via phone, CRM, or partner portals, making it impossible to tie offline or third‑party sales back to specific experiments. Solution: Convert’s offline and third‑party goal tracking links experiment exposure on SDL pages to downstream events, using IDs or custom events pushed from CRM, call tracking, or external systems. Outcome: Optimization teams see full‑funnel impact of each variant, prioritize experiments that drive real revenue, and justify CRO investments with clear attribution beyond the website.

Problem: Every change to SDL (Tridion) templates requires IT involvement and long release cycles, slowing down experimentation and blocking rapid iteration on key journeys. Solution: By pasting the Convert snippet into a core SDL template once, marketers can independently create, launch, and stop experiments using Convert’s no‑code visual editor and targeting tools. Outcome: Experimentation becomes continuous instead of release‑bound, with more ideas tested per quarter, faster learning loops, and measurable uplift without overloading development teams.

Problem: Global brands running multiple SDL (Tridion) sites lack a unified view of experiment performance and KPIs, making it hard to compare results or scale winning ideas. Solution: Convert centralizes experiment setup, goal definitions, and reporting for all SDL properties. Custom goals—including advanced and offline metrics—are configured once and reused across tests. Outcome: Stakeholders get consistent, comparable KPI dashboards across regions and brands, enabling data‑driven decisions, faster rollout of winning variants, and a mature experimentation program.