Prestashop

Problem: Product pages get traffic but few visitors add items to cart. Marketers suspect layout, copy, or image issues but can’t test changes quickly without developer support. Solution: Install Convert’s tracking code once in the Prestashop theme, then A/B test product titles, image galleries, badges, and CTAs directly from Convert using the product page URLs and templates. Outcome: Identify winning product page layouts that lift add‑to‑cart and revenue. Scale successful variations across similar Prestashop product templates to drive consistent conversion gains.

Problem: Category and listing pages have high exit rates and low click‑through to product detail pages, but changing filters, sorting, or banners requires dev time and guesswork. Solution: Use Convert with Prestashop’s synced categories to run experiments on listing density, filter placement, sorting defaults, and promotional banners—no code changes in Prestashop needed. Outcome: Boost product discovery and session depth on key categories, leading to more product views and higher overall revenue per visitor from optimized browsing experiences.

Problem: A large share of carts are abandoned during checkout, but it’s unclear which step or element causes friction, and testing changes to forms and messages is slow. Solution: Create targeted experiments in Convert on Prestashop checkout URLs to test field order, guest checkout prompts, trust badges, shipping copy, and error messaging, all managed from one dashboard. Outcome: Lower checkout abandonment and increase completed orders. Tie each variation’s impact directly to sales and revenue to prioritize the most profitable checkout improvements.

Problem: Storewide promotions are generic and often irrelevant to specific shopper interests, wasting banner space and discount margin without clear revenue lift. Solution: Leverage Convert’s automatic sync of Prestashop categories to personalize hero banners, offers, and messaging per category (e.g., apparel vs. electronics) without custom coding. Outcome: Serve more relevant offers that increase click‑through and conversion on each category. Improve promo ROI by focusing discounts where they drive measurable revenue gains.

Problem: Major theme changes or redesigns in Prestashop are risky and time‑consuming, and stakeholders fear revenue drops from unproven UX decisions. Solution: Use Convert to A/B test navigation tweaks, header layouts, search bar prominence, and trust elements across multiple Prestashop templates before committing changes to the live theme. Outcome: Validate UX ideas with real revenue and conversion data. Roll out only proven improvements, minimizing redesign risk and creating a continuous optimization culture instead of big‑bang changes.

Problem: Marketing teams depend on limited developer resources to launch even simple tests, causing long queues and stalled optimization roadmaps on Prestashop stores. Solution: After a one‑time tracking code install, marketers manage all A/B tests, targeting, and reporting in Convert, using Prestashop URLs and page types to quickly configure experiments. Outcome: Increase test velocity and learning cycles. Continuously uncover revenue‑driving ideas, build a data‑driven roadmap, and turn existing Prestashop traffic into incremental, compounding revenue.