Optizent helps marketers and optimization teams build strong experimentation foundations through practical, hands-on training. As part of this partnership, Convert users receive free access to Anil Batra’s well-known course, A/B Testing & Experimentation for Websites and Marketing.
The course teaches the core principles of A/B testing and experimentation, focusing on how to make data-driven decisions that improve conversions, marketing performance, and customer experience. With real examples and setup walkthroughs using Convert, learners can immediately apply what they learn to live experiments.
This partnership ensures Convert users don’t just have the tools to test — they have the knowledge to test correctly from day one.
Who It’s For:
Differentiation:
While many tools focus on advanced features, Optizent focuses on getting experimentation right from the start. Combined with Convert, this partnership ensures users build correct habits, strong hypotheses, and confidence in their testing decisions.
Key Capabilities:
Benefits for Marketers & CRO Teams:
Optizent is an experimentation education platform founded by Anil Batra, focused on teaching practical, real-world A/B testing and optimization. Through hands-on courses and frameworks, Optizent helps teams make better, data-driven decisions.
Problem: Teams are new to A/B testing and unsure where to start. Solution: Use Optizent’s course to learn experimentation fundamentals with Convert-based examples. Outcome: Faster onboarding and more confident first experiments.
Problem: Testing efforts lack structure and consistency. Solution: Apply the frameworks taught in the course to design and run experiments in Convert. Outcome: A repeatable experimentation process that drives reliable insights.
Problem: Experiments run, but results are inconclusive or misleading. Solution: Learn best practices for hypothesis design, setup, and analysis through Optizent training. Outcome: Higher-quality tests and more trustworthy results.
Problem: Teams struggle to align on experimentation concepts and terminology. Solution: Use the course as a shared learning baseline before scaling testing in Convert. Outcome: Better collaboration and faster experimentation velocity.