Ontraport

Problem: Cart recovery emails ignore which pricing, layout, or offer variant visitors saw, leading to generic messaging that doesn’t address the friction they actually experienced. Solution: Convert sends experiment and variation exposure into Ontraport as custom data. You segment abandoners by the exact variant they saw and trigger tailored follow-up sequences for each experience. Outcome: Cart recovery flows speak directly to the version users interacted with (e.g., discount vs. no-discount variant), lifting open rates, click-throughs, and recovered revenue while revealing which variants perform best post-visit.

Problem: Lead nurture campaigns treat all new contacts the same, even when they came through very different landing page headlines, value props, or CTAs being tested. Solution: Using the Convert–Ontraport integration, each contact is tagged with the landing page experiment and variation they saw. Ontraport automations branch nurture sequences based on those variant tags. Outcome: Prospects receive messaging that reinforces the promise, benefits, and objections addressed on the specific variant they converted on, improving engagement, qualification, and downstream conversion to opportunity or sale.

Problem: Experiment reports stop at on-site conversions, making it hard to see which variants actually drive qualified leads, sales, or LTV inside Ontraport. Solution: Convert pushes experiment and variation exposure into Ontraport, where it’s joined with deal, revenue, and lifecycle data. You build reports and dashboards that slice revenue by variant. Outcome: Marketing and growth teams see which variants generate higher-quality customers, not just more clicks. Budget and roadmap decisions are based on full-funnel impact, improving ROI on CRO and acquisition spend.

Problem: Email campaigns are planned in isolation from web experiments, so subscribers receive offers that may conflict with or duplicate what they already saw on-site. Solution: Ontraport segments contacts by the Convert experiments and variants they’ve been exposed to (e.g., tested discounts, bundles, or urgency messages). Email automations dynamically adjust offers and messaging by variant. Outcome: Subscribers get consistent, non-conflicting offers across web and email. You reduce discount overuse, improve perceived fairness, and increase response rates by aligning email promotions with the tested web experience.

Problem: Lead scoring models ignore how different page or form variants influence behavior, causing over- or under-scoring of leads exposed to aggressive or soft-sell experiences. Solution: Experiment and variation data from Convert is stored on contacts in Ontraport. You adjust scoring rules to account for the variant context (e.g., high-intent form variant vs. educational content variant). Outcome: Scores better reflect true buying intent rather than just response to a specific design or copy. Sales receives more qualified leads, and marketing can identify which variants produce the healthiest pipeline quality.