The Convert + Mouseflow integration brings together Convert’s experiment data with Mouseflow’s behavioral analytics tools. Once enabled, Mouseflow automatically tags each recorded session with Convert experiment name, variation ID, and variation name for users bucketed into tests. This enables filtering, segmentation, and deeper analysis of how different variants perform in real user behavior.
You can then use Mouseflow’s session recording, heatmaps, funnels, and form analytics capabilities to see how users interacted with each variant—not just what the metric said. This helps you validate hypotheses, uncover usability issues, and decide with confidence even when tests aren’t clearly conclusive.
Key Capabilities
Benefits
"Easy "click and go" integration"
Mouseflow is a behavior analytics platform that empowers changemakers to understand and improve user experience and conversion rates on their websites. With session recording, heatmaps, and user feedback collection, we enable teams to uncover actionable behavior insights, find out the ‘why’ behind the numbers, and drive better decisions.
Problem: A test doesn’t show a clear winner, but you still want insight. Solution: Use Mouseflow to segment by variation and replay how users moved, clicked, and scrolled. Outcome: You see behavioral trends even without statistical clarity, helping decide next steps.
Problem: Variant B loses—but why? It might have broken elements or friction. Solution: Replay sessions tagged as Variant B to spot layout problems, mis-clicks, or confusion. Outcome: You fix those issues before re-testing or rolling out.
Problem: You wonder if one variant leads to deeper engagement or different click zones. Solution: Use Mouseflow’s heatmaps segmented by variation to compare interaction patterns. Outcome: You adjust designs based on real differences rather than assumptions.
Problem: One variant underperforms in a multi-step funnel, but metrics don’t explain why. Solution: Filter session recordings and funnel analytics in Mouseflow by variant to trace where drop-off happens. Outcome: You isolate problematic steps per variation and iterate more effectively.
Problem: A winning variant shows uplift in conversions, but you don’t know whether it introduced subtle usability issues (rage clicks, dead clicks, rapid mouse movements) that could harm long-term UX. Solution: With Mouseflow’s Friction Score (7+ friction events including rage clicks, error clicks, and u-turns) tagged by Convert variation, you can see if certain variants cause more frustration than others. Outcome: You ensure you’re not just picking the variant with the highest short-term conversions, but also the one that delivers a smoother, frustration-free user experience.