The Convert + Mixpanel integration lets you stream metadata about Convert experiments directly to Mixpanel. Once enabled, each visitor included in a test will have custom Mixpanel properties like Convert – [Experiment Name] with the value set to the variation shown.
With this, you can analyze how each variant performs in relation to your product metrics (funnels, retention, segmentation) without leaving Mixpanel.
This setup helps bridge experiment data and product analytics—so your teams can see the performance of variants across the lifecycle.
Key Capabilities
Benefits
Mixpanel is an event analytics company that tracks user interactions with web and mobile applications. The platform helps build custom reports to measure user engagement, retention, and funnels.
Founded in 2009 and based in San Francisco, Mixpanel enables teams to analyze behavior and act on user data.
Problem: You see a variant wins on conversion, but don’t know if it hurts or helps user retention or feature engagement. Solution: Use the integration so Mixpanel tags include variant names, enabling you to analyze retention/funnel metrics by variant. Outcome: You choose variants that optimize both conversion and long-term engagement.
Problem: You suspect a variant performs differently for new vs returning users. Solution: Filter Mixpanel data by cohort + variation property (from Convert). Outcome: You discover which version is best per segment and tailor rollout appropriately.
Problem: A winning variant looks good in isolation, but you aren’t sure how it affects downstream flows. Solution: Use variant tagging to compare funnel drops, navigation paths or feature interactions across variants. Outcome: You pick variants that optimize holistic outcomes, not just isolated metrics.
Problem: You want real-time dashboards or alerts based on variant performance within your core metrics. Solution: Because Mixpanel receives experiment tags, you can build dashboards that break metrics by variant and trigger alerts if a variant underperforms. Outcome: You monitor variant performance in production and act fast if something’s off.
Problem: You want to test onboarding flows, but results need to be broken down by user type (mobile, desktop, geography). Solution: Tag variants in Mixpanel and then slice by those dimensions to see which variant works best per group. Outcome: You learn which onboarding variant works best per user segment and optimize accordingly.