The Convert + Microsoft Clarity integration lets you pass experiment and variation metadata into Clarity, enabling session replays and heatmaps that are tied back to each test variation.
Whether you’re running A/B tests, multivariate experiments, multipage funnels, or personalizations, this integration links user behavior directly to their assigned variation.
With this, CRO teams and UX researchers can visually validate hypotheses, spot variation-level usability issues, and understand how user engagement differs per version.
Key Capabilities
Benefits
Clarity is a cutting-edge behavioral analytics tool that helps you understand user interaction with your website or app. Use session recordings, heatmaps, events, funnel tracking, and AI-powered insights to improve user experience and outcomes
Problem: Variant B has lower conversion, but metrics don’t show where or how users struggled. Solution: Filter session replays in Clarity by that variant to watch where users hesitated or mis-clicked. Outcome: You detect UI friction unique to variant B and can fix it before full rollout.
Problem: Variant A wins by a small margin. You want qualitative confidence before shipping. Solution: Use heatmaps + session replays tied to Variant A to confirm smoother scrolling, fewer pauses, and better interaction. Outcome: You deploy with confidence, knowing the win isn’t a fluke.
Problem: A variation may render incorrectly, but average metrics mask the issue. Solution: Replay sessions for that variation, catch layout breaks, JS errors, or misaligned elements. Outcome: You fix those hidden issues before broad rollout, safeguarding user experience.
Problem: Funnel step 3 drops off heavily, but you’re unsure which variant drives the drop. Solution: Filter Clarity recordings & heatmaps by variant across funnel steps to see where users drop. Outcome: You isolate the variant with worst drop-off behavior and focus improvements there.
Problem: You hypothesize that moving a CTA will improve conversions. Solution: Run the test in Convert, then use Clarity to compare how far users scroll and where they click in each variant. Outcome: You see which version actually engages users better, supporting data-backed design decisions.