Keap

Problem: Marketing can see which landing page variant wins on-page, but has no way to connect that exposure to downstream lead quality and pipeline performance inside Keap. Solution: Convert passes experiment and variation IDs into hidden fields on Keap forms. Each new contact record stores exactly which A/B test experience they saw before submitting. Outcome: Teams can compare not just conversion rate, but MQL, SQL, and revenue per lead by variation inside Keap. Budget shifts toward variants that generate higher-quality, sales-ready leads.

Problem: All new leads are dropped into the same nurture sequence, even though they saw different headlines, offers, or value props during A/B tests, reducing message relevance. Solution: The integration writes the Convert variation ID into a Keap custom field at form submission. Keap automations then branch nurture campaigns based on which variation a contact saw. Outcome: Contacts receive follow-ups that reinforce the exact promise or offer they converted on. Email engagement, reply rates, and nurture-driven revenue increase without extra manual segmentation.

Problem: Form A/B tests are judged only on immediate submission rate, ignoring whether certain form versions produce incomplete data or low-intent leads in Keap. Solution: Convert tags each Keap form submission with the active variation. In Keap, marketers filter contacts by variation to analyze data completeness, spam rate, and lifecycle progression. Outcome: Form designs are optimized for both conversion and data quality. Teams reduce junk leads, improve sales efficiency, and standardize on form variants that drive real pipeline impact.

Problem: When testing different offers or pricing messages, sales and marketing can’t easily see which contacts saw which offer, leading to confusing follow-ups and missed upsell chances. Solution: Convert logs the exact offer/pricing variation into a Keap custom field via the embedded form. Keap automations and sales views use this field to tailor sequences and talking points. Outcome: Prospects are never pitched the wrong price or offer. Sales conversations stay consistent with the tested experience, boosting trust, close rates, and average order value.

Problem: After an A/B test ends, the business loses visibility into which contacts were exposed to which experience, making long-term cohort analysis and reactivation campaigns difficult. Solution: The integration permanently stores experiment and variation IDs in Keap contact records at the time of form submission. These fields remain queryable long after the test is over. Outcome: Marketers build long-term cohorts based on past test exposure, run targeted win-back or upsell campaigns, and measure lifetime value by variation to inform future CRO strategy.

Problem: Teams rely on manual tagging or spreadsheets to track which leads saw which A/B test variant, a process that is error-prone, time-consuming, and impossible to scale. Solution: Convert automatically populates a hidden Keap form field with the current variation ID on every submission. No manual tagging or extra tools are required to capture this data. Outcome: Variation data is consistently captured for every lead, enabling reliable segmentation and reporting. Operations overhead drops while confidence in experiment-driven decisions increases.