The Convert + HubSpot integration lets you send exposure data from Convert experiments into HubSpot as custom events. Once a visitor is bucketed into a variation, HubSpot receives an event (e.g. “Experiment Viewed”) with properties like experience_id and variation_name. This enables contact segmentation by variant, campaign targeting, and performance reporting inside HubSpot.
You can build HubSpot lists of contacts who saw a particular variation, trigger workflows based on that exposure, or personalize emails and content based on which variant a user saw. For example, you could send a follow-up campaign to contacts exposed to a losing variant or exclude them from variant-specific messaging.
Because HubSpot already supports landing pages, forms, events, and lifecycle tracking, combining Convert experiment data with HubSpot’s full CRM environment helps bridge optimization and marketing activation.
Key Capabilities
Benefits
HubSpot is a leading cloud-based CRM platform that combines tools for marketing, sales, service, content management, and operations to help businesses attract, engage, and delight customers.
Problem: You want different nurture sequences for contacts who saw variant A vs. variant B. Solution: Use HubSpot lists built on the exposure event to route contacts into variant-specific workflows. Outcome: Variant-level messaging is aligned with the user experience they saw, increasing relevance and conversion.
Problem: You don’t want to send variant-specific offers to users who saw the underperforming variant. Solution: Filter out contacts based on variant membership before triggering offer or discount campaigns. Outcome: You avoid sending mismatched messaging and reduce risk of dilution.
Problem: You see a variant wins in the experiment, but you want to know if it changes contact behavior (open rates, conversions, MQLs). Solution: Use HubSpot’s reporting to correlate exposure events with downstream metrics by variant. Outcome: You see which variants produce the best long-term engagement, not just immediate conversions.
Problem: You want to test different landing page versions within HubSpot but need to track which visitors saw which variant. Solution: Use Convert to run the test and push exposure events into HubSpot, then segment conversion metrics by variant. Outcome: You get variant-level insights within HubSpot rather than a disconnected analytics view.
Problem: A variant shows lower performance, and you want to send follow-up messaging to those contacts to re-engage. Solution: Use lists of contacts who saw the underperforming variant and trigger tailored nurture or recovery campaigns. Outcome: You salvage value from less effective experiences and maintain alignment across optimization and marketing.