The Hotjar integration enriches Convert experiments with qualitative context. Marketers and CRO teams can view session recordings, heatmaps, and survey results directly tied to Convert experiments and variations. This bridges the gap between raw conversion data and the human behavior behind it.
Hotjar automatically tags session recordings with the experiment and variation a visitor saw. You can filter recordings, trigger variation-specific heatmaps, or run targeted surveys to gather feedback from users bucketed into specific test groups .
With this, CRO teams move from “what happened?” to “why did it happen?”—making test insights more actionable and ensuring smarter optimization decisions.
Key capabilities
Benefits
""Easy "click and go" integration""
Hotjar is a product experience insights platform that gives you behavior analytics and feedback data to help you empathize with and understand your customers. The Observe tools like Heatmaps and Recordings allow you to see what your users see. The Ask tools like Surveys bring your customers’ voices into the conversation
Problem: You launched an A/B test on your checkout flow. The variation wins quantitatively, but you don’t know why. Solution: Filter Hotjar session recordings by experiment + variation tag (thanks to the integration). Watch where users hesitated, mis-clicked, or abandoned cart steps per variant. Outcome: You understand exactly which UI elements or micro-interactions cause friction and can iterate on a better winning variant.
Problem: A variation underperforms, but the impact may differ by user intent or context (e.g. new vs returning visitors). Solution: Use the integration to run Hotjar surveys or feedback widgets only for visitors in a specific experiment / variation. Ask them what held them back or what confused them. Outcome: You get qualitative feedback tied directly to test groups, enabling richer hypothesis validation and smarter follow-up tests.
Problem: You’re running multiple landing page tests but can’t see how scroll maps or click heatmaps differ by variant. Solution: Use the integration so Hotjar heatmaps and scroll maps are filtered by Convert experiment/variation. Compare engagement maps between variants. Outcome: You can visually confirm whether users engage differently across variants (e.g. they never scroll past the fold in one version) and refine layouts accordingly.
Problem: You want to intervene when a user in an underperforming variation shows signs of friction (e.g. rage clicks or hesitation). Solution: Use behavioral signals in Hotjar (tagged by experiment) to trigger a follow-up personalization or offer via Convert. For example, show a message like “Need help?” to people in variant B who repeatedly clicked on a non-clickable area. Outcome: You turn negative signals into engagement / retention rather than just lost conversions.
Problem: A variation shows slight underperformance, but you suspect underlying errors or bugs affecting only a subset of users. Solution: Watch recordings tagged by experiment + variation to spot JavaScript errors, layout breakage, or misaligned elements in a specific version. Outcome: You catch hidden bugs or compatibility issues early, before they balloon into bigger problems when rolled out broadly.
Problem: You want to see how new visitors vs returning users behave in the same variation. Solution: Use experiment tagging + Hotjar’s filters or combined with user attributes to segment recordings or heatmaps by user cohort and variation. Outcome: You discover whether behavior patterns differ by cohort (e.g. returning users scroll deeper, new users bounce earlier) and tailor variant logic accordingly.