Directory/Gatsby
Gatsby

Gatsby

Partner
Integration
  • Technology Partner - Integration
Categories
  • CMS
  • eCommerce
Type of Integration
  • 1st party

Run A/B tests and personalization on your Gatsby site with ease using Convert + Gatsby

The Convert + Gatsby integration is built to make experimentation on Gatsby-powered websites and apps seamless and reliable. Teams can install Convert on Gatsby projects with minimal coding and start testing quickly.

With automatic syncing of Gatsby page names into Convert, marketers can target experiments to specific pages or entire categories without wrestling with complex rules. Most setup and experiment configuration can be handled through Convert’s Visual Editor, keeping workflows no-code and marketer-friendly.

The integration supports Gatsby-based single page applications (SPAs), so you can run lightweight experiments across single-page flows while maintaining accurate tracking. Convert’s support team can help activate SPA support and guide implementation for React-driven experiences.

This combination turns your Gatsby site into a flexible testing environment where marketers can safely experiment with layouts, messaging, and UX while developers keep the stack clean and modern.

Key capabilities

  • Simple installation of Convert Experiences on Gatsby sites without complex custom code
  • Automatic syncing of Gatsby page names into Convert for page- and category-level testing
  • SPA support for Gatsby single page applications, enabled with help from Convert support
  • Full compatibility with Convert’s Visual Editor on React-based Gatsby pages
  • Precise targeting of experiments to specific pages or entire categories within a Gatsby project
  • Easy tracking code integration so experiment data flows into Convert reporting without manual wiring

Benefits

  • Launch A/B tests and personalization on modern Gatsby and React stacks with minimal developer involvement
  • Empower marketers to use a visual, no-code workflow to iterate on layouts, messaging, and UX
  • Focus experiments on high-value pages or categories for more relevant, actionable insights
  • Maintain accurate experiment tracking and reporting across SPA experiences and single-page flows
  • Increase experimentation velocity on Gatsby sites with guided setup and reliable targeting

Convert and Gatsby

Gatsby is a modern web framework based on React that helps teams build fast, secure, and scalable websites and applications. It combines a powerful build system with a rich plugin ecosystem to deliver high-performance, content-rich experiences.

Together, Convert and Gatsby enable teams to bring full-funnel experimentation to their React-powered sites without adding complexity. Convert plugs into Gatsby projects with easy tracking code integration, automatic page name syncing, and SPA-aware support, so marketers can run targeted A/B tests and personalization while developers maintain a clean, performant Gatsby stack.

Use Cases

Launch No-Code A/B Tests on Gatsby Product Pages

Problem: Marketing wants to optimize product detail pages on a Gatsby site, but every test requires developer time to code variants and wire tracking, slowing experimentation and delaying revenue-impacting insights. Solution: Convert’s Gatsby integration adds the tracking code and syncs all Gatsby page names, letting marketers use the Visual Editor to create and launch A/B tests on product pages without touching code. Outcome: Teams ship more tests per month, discover higher-converting layouts and messaging faster, and free developers to focus on core features instead of one-off experiment implementations.

Optimize SPA Checkout Flows in Gatsby Stores

Problem: A Gatsby-based single page checkout has drop-offs between steps, but traditional testing tools misfire on route changes, causing unreliable data and making it risky to experiment on the SPA flow. Solution: With SPA support activated for the Gatsby project, Convert reliably detects virtual page changes, allowing marketers to use the Visual Editor to test copy, form fields, and progress indicators across the entire checkout flow. Outcome: Checkout experiments run smoothly end-to-end, with accurate tracking and attribution, leading to measurable improvements in completion rate and average order value without refactoring the SPA.

Category-Level Experiments on Gatsby Blog and Content Hubs

Problem: Content teams want to test new layouts and CTAs across an entire Gatsby blog category (e.g., ‘Guides’), but manually targeting dozens of URLs is error-prone and hard to maintain as new posts go live. Solution: Convert automatically syncs Gatsby page names, enabling category-level targeting rules so marketers can apply one experiment configuration to all posts in a category using the Visual Editor. Outcome: Category-wide tests roll out in minutes, ensuring consistent UX across related content, improving engagement and lead capture while eliminating manual URL maintenance as the content library grows.

Personalize Hero Messaging for Key Gatsby Landing Pages

Problem: Growth teams need to personalize hero sections on Gatsby-powered landing pages for different segments (e.g., traffic source or industry), but React-driven content makes manual edits fragile and risky. Solution: Using Convert’s Visual Editor on Gatsby pages, marketers safely modify React-based hero copy, imagery, and CTAs, then target variants to specific audiences or campaigns using synced page names. Outcome: Visitors see more relevant messaging aligned with their intent, boosting click-through and conversion rates while preserving the integrity of the underlying Gatsby components.

Rapid UX Iteration on Gatsby SaaS App Onboarding

Problem: Product teams running a Gatsby-based SaaS front-end want to iterate on onboarding flows, but each UX tweak requires a full dev cycle and QA, limiting how often they can test new ideas. Solution: Convert integrates directly with the Gatsby app, allowing non-technical teams to visually test variations of onboarding steps, tooltips, and microcopy, with SPA-aware tracking for each route. Outcome: Onboarding experiments move from quarterly to weekly, revealing which flows reduce friction and increase activation, while engineering focuses on implementing only the proven winners natively.

Test Navigation and Layout Across Gatsby Site Sections

Problem: A complex Gatsby site has inconsistent navigation performance across sections, but testing different menus or layouts per section is hard to manage and track with generic tools. Solution: With automatic Gatsby page name syncing and precise targeting, Convert lets marketers run section-specific experiments on navigation, headers, and footers using the Visual Editor, without custom routing logic. Outcome: Teams identify the best-performing navigation patterns for different sections, improving discoverability and time on site, while maintaining clean, centralized experiment management across the Gatsby project.