Formstack

Problem: Marketing runs A/B tests on landing pages, but once leads hit Formstack, there’s no visibility into which experiment or variation actually produced the highest-quality submissions. Solution: Convert auto-populates hidden Formstack fields with experiment and variation data on every embedded form. Each submission is tagged at the source, so Formstack records show exactly which experience drove that lead. Outcome: Teams can compare lead volume and quality by variation directly in Formstack, prioritize winning experiences, and stop investing in tests that generate more leads but poorer pipeline or revenue impact.

Problem: Multi-step funnels with several embedded forms make it hard to know which on-page experiment actually influences completion rates and where users drop off. Solution: Using Convert + Formstack, each form in the funnel captures experiment, goal, and variation IDs via hidden fields. Submission records reveal which tested experiences users saw at every step. Outcome: Marketers can pinpoint which page or step variation improves progression and final form completion, refine only the underperforming steps, and systematically increase overall funnel conversion rates.

Problem: After tests end, CRO teams export data from multiple tools and manually stitch it together to analyze submissions by experiment, slowing insights and increasing errors. Solution: The integration stores Convert’s experiment and variation data directly in Formstack submissions. Marketers filter and segment results by variation using native Formstack views and reports. Outcome: Post-test analysis becomes faster and cleaner, with no CSV merging. Teams can answer which experience won, for which audience segments, and move from analysis to rollout in days instead of weeks.

Problem: Demand gen teams want to test different offers, form layouts, and field combinations, but depend on developers to wire up tracking and attribution for every new experiment. Solution: With low-code hidden fields and a single JavaScript snippet, Convert automatically passes experiment and variation info into any embedded Formstack form. Marketers control field mapping themselves. Outcome: Experiment velocity increases because marketers can launch and track new tests independently. They quickly see which form experiences drive more completions and better-fit leads, improving campaign ROI.

Problem: Top-of-funnel metrics like click-through or partial form starts look good, but teams can’t see which experiences actually result in completed, high-intent submissions in Formstack. Solution: Convert tags every Formstack submission with the exact experiment and variation the visitor saw. Formstack reports can be filtered to show completed forms and outcomes by variation. Outcome: Optimization decisions are based on real business outcomes, not vanity metrics. Teams scale experiences that drive completed, qualified submissions and retire those that only boost superficial engagement.

Problem: Organizations running dozens of forms across regions and products struggle to maintain consistent experimentation reporting and can’t easily roll up results across tests. Solution: Customizable data mapping lets teams standardize how Convert experiment and variation fields are labeled and stored in Formstack. The same script pattern is reused across all embedded forms. Outcome: CRO and marketing ops gain a unified view of experiment performance across the entire form portfolio. They can benchmark tests, share learnings, and build consistent, organization-wide optimization playbooks.