Drupal

Problem: Marketing wants to validate a new sitewide layout on a Drupal-powered site, but deploying and rolling back theme changes for testing would overload the dev team and slow the redesign timeline. Solution: The team adds the Convert tracking script via the Header and Footer Scripts module, then builds layout variations in Convert and runs an A/B test across all Drupal pages without touching core theme code. Outcome: They identify the winning layout with higher engagement and conversions before committing to a full theme rollout, reducing redesign risk and avoiding expensive rework for developers.

Problem: High-traffic landing pages built in Drupal underperform, but testing new headlines, hero images, and CTAs is slow because every change requires a deployment and QA cycle. Solution: Using Drupal hooks and conditional script loading, the team runs Convert experiments only on specific landing page templates, managing all copy and design variations directly in the Convert dashboard. Outcome: They iterate quickly through multiple variations, lift conversion rates on priority pages, and free developers from constant small content changes and hotfix releases.

Problem: The site relies on complex Drupal content types and views; stakeholders fear that experimentation could break layouts or introduce bugs if done via code-level changes. Solution: Convert is integrated through a custom module using hook_page_attachments(), loading the script only on selected content types. Experiments are configured visually in Convert, leaving Drupal structures untouched. Outcome: Teams safely test different field orders, messaging blocks, and UI elements on complex pages, improving UX and conversions while preserving Drupal’s underlying configuration and stability.

Problem: A multilingual Drupal site serves different regions, but marketers can’t easily test localized messaging or offers per language without duplicating templates and complicating content management. Solution: The Convert script is conditionally loaded on language-specific paths or domains, allowing marketers to run separate experiments per locale from the Convert dashboard while Drupal continues to manage translations. Outcome: They discover which localized headlines, offers, and forms perform best in each market, increasing regional conversion rates without bloating the Drupal configuration or translation workflow.

Problem: Product teams want to validate the impact of new Drupal modules or feature blocks (e.g., recommendation widgets, trust badges) before rolling them out broadly, but lack a low-risk testing framework. Solution: They deploy the Convert script sitewide, then use targeted experiments to show or hide new feature blocks on selected pages or segments, controlling exposure entirely from Convert instead of hard-coding rollouts. Outcome: Teams quickly see whether new modules improve engagement or revenue, roll out only proven features, and avoid cluttering the site with low-performing additions that slow pages and confuse users.

Problem: The CRO team has a long backlog of test ideas, but each change to the Drupal site requires a release cycle, causing weeks of delay and making experimentation sporadic and expensive. Solution: By installing the Convert script once via a standard Drupal module, marketers run ongoing A/B tests—copy tweaks, layout shifts, banners, and forms—directly from Convert, with no additional deployments. Outcome: Experiment velocity increases dramatically, the team builds a continuous optimization program, and the business sees steady gains in key metrics while developers focus on core platform improvements.