Directory/CookieConsent.io
CookieConsent.io

CookieConsent.io

Partner
Integration
Visit website
  • Technology Partner - Integration
Categories
  • Consent / Privacy
Type of Integration
  • 1st party

Optimize consent rates and keep tracking compliant with Convert + CookieConsent.io

The Convert + CookieConsent.io integration is built to turn your cookie banner into a high-performing, compliant conversion asset. Marketers can A/B test every element of the consent experience while ensuring tracking only starts after users opt in.

With simple script-based setup and Convert’s visual editor, you can launch consent banner experiments without heavy development work. Test layouts, messaging, and designs to find the variants that drive higher consent and better data quality.

The integration lets you define granular consent goals, connect them to downstream engagement metrics, and fully gate experiments and tracking by user consent. Non-consenting visitors can be automatically excluded from tests and analytics to keep your reporting clean and compliant.

Support for frameworks like IAB TCF v2.0 and Google Consent Mode helps align your consent strategy with broader analytics and advertising setups.

Key capabilities

  • Run A/B tests on CookieConsent.io banners in Convert to compare designs, layouts, and messaging.
  • Use Convert’s visual editor to modify banner elements and target specific pages or sections for focused tests.
  • Define granular consent goals (e.g., “Accept All Cookies”, “Necessary Only”) and track specific consent actions.
  • Gate Convert tracking and cookie placement behind user consent for GDPR and ePrivacy compliance.
  • Automatically exclude non-consenting visitors from experiments and analytics using consent-aware controls.
  • Support advanced compliance scenarios with IAB TCF v2.0 and Google Consent Mode alignment.

Benefits

  • Increase consent rates and protect the volume and quality of behavioral data for CRO and personalization.
  • Quantify the impact of consent UX changes by tying banner tests to consent goals and engagement metrics.
  • Maintain strict privacy compliance while still running robust experimentation programs.
  • Avoid skewed test results by keeping non-consenting visitors out of experiments and reports.
  • Launch and iterate on consent banner tests quickly without heavy reliance on development.
  • Align consent management with your broader analytics and advertising ecosystem.

Convert and CookieConsent.io

CookieConsent.io is a consent management solution that helps websites display compliant cookie banners and capture user preferences in line with regulations like GDPR and ePrivacy. It provides flexible consent experiences that can be tailored to different legal and UX requirements.

Together, Convert and CookieConsent.io enable consent-first experimentation, where A/B tests on consent banners are fully aligned with privacy rules. Marketers can optimize consent experiences, measure granular consent outcomes, and ensure that Convert’s tracking and experiments only run after users have opted in, preserving data quality while respecting user privacy.

Use Cases

Boost Cookie Consent Rates with Banner A/B Testing

Problem: Default cookie banners often underperform, leading to low opt-in rates and shrinking behavioral datasets for CRO and analytics teams. Solution: Use Convert with CookieConsent.io to A/B test banner layouts, copy, colors, and CTAs (e.g., popup vs. full-screen, “Accept All” wording) without code, and track consent actions as goals. Outcome: Marketers identify high-performing consent experiences that increase opt-ins, preserving more high-quality data for experimentation, attribution, and personalization—without sacrificing compliance.

Optimize Consent UX While Staying Fully GDPR-Compliant

Problem: Legal and privacy teams block experimentation on consent flows due to fears of non-compliant tracking before explicit user consent. Solution: Configure CookieConsent.io and Convert so experiments and tracking only fire after consent is granted, optionally blocking all cookies and tags until a compliant choice is made. Outcome: Organizations safely run robust A/B tests on consent experiences, satisfying GDPR/ePrivacy requirements while still improving UX and data quality, easing tensions between growth and legal teams.

Measure Downstream Impact of Consent Choices on Engagement

Problem: Teams can’t see how different consent levels (accept all vs. necessary only vs. reject) affect pageviews, bounce rate, and conversion funnels. Solution: Set granular consent goals in Convert using CookieConsent.io events (e.g., accept all, customize, reject) and correlate each outcome with on-site behavior and funnel performance. Outcome: Marketers understand the trade-offs between aggressive and conservative consent messaging, enabling data-driven decisions that balance privacy, user trust, and revenue impact.

Prevent Skewed Test Results by Excluding Non-Consenting Users

Problem: Including visitors who reject cookies in experiments leads to incomplete tracking, biased results, and misleading experiment conclusions. Solution: Leverage CookieConsent.io’s onRevoke function with Convert’s `_conv_eignore` parameter to automatically exclude non-consenting visitors from tests and reporting. Outcome: Experiment data becomes cleaner and more reliable, enabling confident decisions based on fully tracked sessions and avoiding false positives or underreported lift.

Localize Consent Banners for Different Markets at Scale

Problem: Global sites struggle to adapt consent banners to local languages, regulations, and expectations without heavy dev involvement and fragmented testing. Solution: Use Convert’s visual editor with CookieConsent.io to create and test localized banner variants by region—adjusting language, legal text, and design—while gating tracking by local consent. Outcome: Regional teams ship tailored, compliant consent experiences faster, improving opt-in rates in key markets and maintaining consistent, high-quality analytics across countries.

Align Consent with Google Consent Mode and Ad Stack

Problem: Marketing teams risk data loss or policy violations when consent banners, analytics, and ad platforms are not properly synchronized. Solution: Connect CookieConsent.io with Convert and configure support for IAB TCF v2.0 and Google Consent Mode so tags and experiments adapt automatically to each user’s consent state. Outcome: Analytics and advertising run in a consent-aware way, preserving as much modeled and direct data as policies allow, while keeping platforms compliant and audits straightforward.

Powered by
Create your own directory