Cloudflare Zaraz

Problem: Marketing wants to test new headlines and CTAs, but every Convert script change requires a dev sprint and release cycle. Experiments are delayed for weeks and ideas go stale before they reach real users. Solution: Deploy the Convert Experiences tracking code through Cloudflare Zaraz in a few clicks, with no edits to site code. Marketers configure tests directly in Convert while Zaraz handles script injection at the edge. Outcome: Experiment setup moves from weeks to days or hours. Teams ship more tests per quarter, validate ideas faster, and grow conversions without adding engineering workload or touching production code.

Problem: Multiple teams add tools via different methods (hard-coded, legacy tag managers, plugins), creating script sprawl. No one has a clear view of what runs where, causing conflicts, tracking issues, and compliance risks. Solution: Manage Convert alongside analytics, chat, and marketing tools from the Zaraz dashboard. Control which Convert scripts load, on which pages, and under what conditions, all from a single, governed interface. Outcome: You gain a clean, auditable setup for experimentation and analytics. Fewer conflicts and misfires mean more reliable data, easier compliance reviews, and less firefighting for engineering and data teams.

Problem: Leadership worries that adding A/B testing and more tools will slow the site and hurt Core Web Vitals. Performance teams block new tags, limiting experimentation and personalization initiatives. Solution: Run Convert via Cloudflare Zaraz on the edge, optimizing how and when scripts load. Use Zaraz controls to defer or conditionally load Convert and other tools so they minimally impact page performance. Outcome: You maintain fast page loads and healthy Web Vitals while running a robust experimentation stack. Performance teams stay comfortable, and marketing can scale testing without sacrificing user experience.

Problem: On sites using Cloudflare Rocket Loader, experiments sometimes cause content flicker as the original page briefly appears before the variation. This undermines test integrity and creates a jarring UX. Solution: Configure the Convert script in Zaraz with the `data-cfasync="false"` attribute to work harmoniously with Rocket Loader. Convert loads in a controlled way that preserves smooth rendering of variations. Outcome: Users see clean, stable experiences with no visible test artifacts. Experiment data is more trustworthy, bounce risk is reduced, and stakeholders gain confidence in running more aggressive tests.

Problem: Regional marketing teams rely on a central dev team to add or adjust tracking for localized experiments. Time zone gaps and backlog priorities slow down country-specific testing and personalization. Solution: Use Cloudflare Zaraz to deploy Convert once at the edge, then let each regional team create and manage their own experiments in Convert’s UI without further code changes or local deployments. Outcome: Local teams can quickly tailor experiences to their markets while staying within a centrally managed, secure framework. Experimentation velocity increases globally, driving lift in multiple regions simultaneously.

Problem: Different environments and domains use slightly different implementations of Convert and other tools, leading to inconsistent metrics across properties and confusion in reporting. Solution: Configure Convert once in Cloudflare Zaraz and apply consistent loading rules across all sites and environments. Manage updates centrally so every property uses the same, validated tracking setup. Outcome: Data becomes more consistent and comparable across brands, domains, and environments. Analytics and CRO teams trust their numbers, spend less time debugging, and more time optimizing journeys.