Clearbit by Hubspot

Problem: ABM teams drive high-intent traffic from target accounts, but those visitors see a generic homepage that doesn’t reflect their industry, size, or pain points—wasting expensive media and SDR effort. Solution: Use Clearbit Reveal in Convert to identify target accounts and firmographics on page load, then run experiments that swap hero messaging, logos, and CTAs specifically for those companies or account lists. Outcome: Key accounts see instantly relevant value propositions and social proof, increasing homepage engagement, demo requests, and pipeline from ABM programs without manual list uploads or one-off page builds.

Problem: Paid campaigns drive mixed-industry traffic to the same landing page, forcing generic messaging that underperforms for high-value verticals like Healthcare, Fintech, or SaaS. Solution: Combine Clearbit Reveal firmographic data with Convert audiences to test industry-specific headlines, benefits, and case studies on a single URL, dynamically tailoring the page based on visitor sector. Outcome: Vertical buyers see language, compliance cues, and proof points that match their world, lifting conversion rates from paid media and improving ROAS and CAC efficiency for priority industries.

Problem: SMBs and enterprises receive the same pricing prompts and CTAs, leading to sticker shock for smaller companies and underselling value to large organizations with complex needs. Solution: Use Clearbit company size and revenue attributes in Convert to test different offers, CTAs, and pricing emphasis for SMB, mid-market, and enterprise segments in real time. Outcome: Each segment sees right-sized offers and messaging, increasing trial starts and demo requests while improving lead quality and accelerating sales cycles across tiers.

Problem: Prospects with different existing tools (e.g., Salesforce vs. HubSpot, Segment vs. RudderStack) all see the same generic product tour, making integrations and key workflows feel abstract. Solution: Leverage Clearbit tech stack data in Convert via custom JavaScript audiences to trigger experiments that highlight relevant integrations, workflows, and screenshots tailored to the visitor’s tools. Outcome: Visitors immediately understand how your product fits into their environment, boosting engagement with tours, increasing PQLs, and reducing friction in technical evaluation conversations.

Problem: Optimization teams can’t see how experiments perform for different industries or company sizes, so winning variants may actually underperform for strategic B2B segments. Solution: Send Convert experiment data with Clearbit-based audience segments into Google Analytics, then build custom reports to analyze variant performance by industry, size, and account tier. Outcome: Teams identify segment-specific winners, roll out the right experiences to the right audiences, and prioritize roadmap decisions based on impact to high-value B2B segments, not just aggregate lifts.

Problem: High-intent visitors from large, ideal-fit companies are treated like every other lead, resulting in slow follow-up, generic forms, and missed opportunities for sales acceleration. Solution: Use Clearbit Reveal in Convert to detect high-value firmographics and test experiences such as shorter forms, direct calendar booking, or live chat prompts only for those segments. Outcome: Strategic accounts get a fast lane to sales, improving conversion to opportunity and shortening deal cycles, while lower-fit visitors still follow a scalable, automated path.