Civic Cookie Control

Problem: The legal team mandated a conservative Civic Cookie Control banner that users mostly ignore, resulting in low consent rates and thin analytics data for CRO and marketing. Solution: Use Convert to A/B test Civic banner variants—copy, layout, prominence, and CTAs—without changing the underlying CMP setup. Track “Accept” and “Reject” clicks as goals in Convert. Outcome: Identify high-performing consent UX that increases opt-ins while staying compliant, unlocking more high-quality data for experimentation, audience building, and attribution analysis.

Problem: Marketing wants to iterate on banner design, language, and placement, but every Civic Cookie Control change requires dev time and release cycles, slowing experimentation to a crawl. Solution: Leverage Convert’s Visual Editor and custom code to modify Civic banner styles (bar vs. modal), colors, microcopy, and button hierarchy directly in experiments, no engineering tickets needed. Outcome: Accelerate consent UX testing from quarterly to weekly cycles, enabling rapid learning and continuous improvement of opt-in rates without overloading development teams.

Problem: The team can see overall consent rates in Civic but has no clear view of how different banner experiences affect bounce rate, engagement, or revenue per session. Solution: Set up Convert goals for consent actions and analyze them alongside pageviews, funnel completion, and transaction goals, segmented by banner variant and consent status. Outcome: Quantify which consent experiences both increase opt-ins and preserve or improve key business KPIs, avoiding designs that boost consent at the cost of conversions or user trust.

Problem: Legal and DPO teams are wary of experimentation tools because they fear non-consenting users might still be tracked, risking GDPR/ePrivacy non-compliance. Solution: Combine Civic’s onRevoke function with Convert’s `_conv_eignore` parameter to automatically exclude users who reject or revoke consent from all experiment tracking. Outcome: Maintain a defensible, privacy-by-design experimentation program where only consenting users are measured, satisfying regulatory expectations and internal compliance requirements.

Problem: The site relies on IAB TCF v2.0 and Google Consent Mode, and the team fears that testing banners could break ad/analytics integrations or introduce inconsistent consent signals. Solution: Use Civic Cookie Control as the single consent source of truth while testing only the UX layer with Convert, keeping TCF strings and Consent Mode signals intact and compliant. Outcome: Safely improve consent rates without disrupting ad tech or analytics, preserving campaign performance and measurement accuracy while upgrading the user-facing consent experience.