The Convert + BigCommerce integration allows merchants to embed Convert experiments directly into their BigCommerce storefronts. With just a few setup steps, you can deploy tests across product pages, category pages, cart flows, and more—while capturing conversions, revenue, and order metrics per variant.
Convert’s integration ensures that experiment logic and tracking are synchronized with BigCommerce’s ecommerce events, allowing more reliable attribution of test performance.
This makes it easier for optimization teams to validate hypotheses, measure variant ROI, and scale testing across storefronts without cumbersome instrumentation work.
Key Capabilities
Benefits
BigCommerce is a flexible, professional-grade eCommerce platform that helps merchants build, grow, and scale their online stores.
Problem: You want to try a new layout or CTA on product pages but worry about losing sales. Solution: Use Convert + BigCommerce to run variants and track revenue per version. Outcome: You identify which layout drives better sales before full rollout.
Problem: You’re unsure whether a “free shipping” banner or “limited-time offer” message will drive more conversions. Solution: Run those messaging variants and measure which one boosts checkout completions. Outcome: You adopt the variant that increases revenue without harming UX.
Problem: You believe adding promotional elements (e.g. banners, badges) can increase AOV, but don’t know which version works best. Solution: Roll out different promotional variants using Convert and monitor how they affect purchase behavior. Outcome: You choose the variant that improves average order value or conversion the most.
Problem: You’re launching a new storefront design and want to validate impact before full transition. Solution: Run experiments between old and new themes, attributing performance to variant. Outcome: You ensure the new theme improves (or at least doesn’t harm) conversions before migrating fully.
Problem: Your store has many verticals (category, collection, home, product) and you need to test across them without overhead. Solution: Use Convert’s integration to deploy unified experiments across multiple page types and funnels. Outcome: You increase experimentation coverage and gain insights across your entire store.