The Convert + Amplitude integration allows you to stream experiment and variation details into Amplitude as custom events. This lets you view your testing data alongside all your product metrics (funnels, retention, segmentation) without switching platforms.
When a user is bucketed into a Convert experiment, the integration can trigger an event like Convert with properties such as Exp_Name and Var_Name. You can then build dashboards and charts in Amplitude that break down user behavior by variation.
That means your product, growth, and analytics teams don’t have to look at Convert reports in isolation—they can layer experiment metadata onto all their existing analyses.
Key Capabilities
Benefits
Amplitude is a powerful product analytics platform that enables you to build better products by tracking and understanding user behavior… answering what happened, why it happened, and which actions to take next.
Problem: You know a variant drove more conversions, but you don’t know whether it impacted retention or feature use. Solution: Send experiment + variation data into Amplitude and break out behavior metrics by variation. Outcome: You see which variant led to more engaged, retained users—beyond just immediate conversions.
Problem: You suspect a variant performs differently for new users vs. power users. Solution: In Amplitude, filter or segment events + behavior metrics by variation and user cohorts. Outcome: You uncover whether a variant’s uplift is consistent or if it’s driven by a particular subgroup.
Problem: A variant wins on conversion, but might degrade feature adoption or usage. Solution: Compare key feature/in-app events by variation in Amplitude. Outcome: You ensure that your winning variant doesn’t negatively affect long-term product metrics.
Problem: You want to see what paths users take after being exposed to a variant. Solution: Use the experiment metadata event to start analyses (paths, funnels) from variant assignment. Outcome: You gain insight into how variant exposure influences user journeys, drop-offs, and successes.
Problem: Your analyses are siloed—experiment insights live in Convert, product data in Amplitude. Solution: Bring them together via this integration. Outcome: A unified view: experiment, user behavior, and product outcomes in one place.