ActiveCampaign

Problem: Cart abandonment emails are generic and ignore which pricing, layout, or offer variant a shopper saw, leading to low relevance and weak recovery rates. Solution: Convert sends experiment and variation events into ActiveCampaign for every cart abandoner. Marketers build segments and automations that match the exact on-site variant (e.g., discount vs. no-discount, layout A vs. B). Outcome: Abandonment flows reference the precise offer and design the user saw, improving message consistency, boosting open and click rates, and lifting recovered revenue without extra manual list work.

Problem: New users go through a one-size-fits-all onboarding sequence, even though they signed up via different tested flows that emphasize different value props or features. Solution: Convert logs which signup or onboarding experiment and variation each new contact experienced, and ActiveCampaign uses those events to trigger tailored onboarding sequences aligned with that journey. Outcome: Contacts receive onboarding that reinforces the messaging and UI they already responded to, reducing early churn, increasing activation rates, and creating a tighter loop between CRO and lifecycle marketing.

Problem: CRO teams know which on-site variants win, but email teams lack visibility into how those variants impact downstream engagement like opens, clicks, and purchases from campaigns. Solution: Experiment and variation exposure from Convert is stored as events in ActiveCampaign, enabling segments and reports that compare email performance across different on-site test variants. Outcome: Teams identify which variant cohorts engage and convert better via email, refine messaging and creative accordingly, and prioritize winning themes in both site and email, compounding conversion gains across channels.

Problem: When a test ends, visitors who saw the losing variant are often forgotten, even though they may have had a suboptimal experience that hurt trust or clarity. Solution: Convert’s variation events trigger ActiveCampaign automations for contacts exposed to losing variants, sending clarifying content, improved offers, or education to correct friction introduced by that experience. Outcome: You proactively repair the journey for affected cohorts, recovering conversions that would otherwise be lost and turning test “losers” into learning-driven, automated win-back campaigns.

Problem: Brands test multiple value propositions on-site, but email campaigns still treat everyone the same, missing the chance to double down on the angle that resonated with each user. Solution: Convert passes events indicating which value-prop or messaging variant a contact saw. ActiveCampaign segments contacts by those events and sends lifecycle campaigns that mirror the winning proposition for each cohort. Outcome: Contacts receive emails that speak to the benefits they already engaged with, increasing relevance, boosting click-through and conversion rates, and creating a cohesive narrative from first visit to long-term nurture.

Problem: Ecommerce teams test on-site experiences in Convert and run email in ActiveCampaign, but can’t easily connect variant exposure with purchase behavior and lifecycle flows in one view. Solution: Convert logs experiment/variation events to ActiveCampaign for Shopify shoppers, enabling segments and automations that tie on-site test exposure to product recommendations, post-purchase flows, and upsell sequences. Outcome: Teams see which variants drive higher AOV and repeat purchases, personalize follow-ups based on tested experiences, and orchestrate consistent experimentation-informed journeys across store, email, and automation.